SWIFTT

MESSAGE FROM THE PRESIDENT

Welcome to South West Ideas for Today and Tomorrow (SWIFTT).

SWIFTT was created out of a simple but powerful belief: that Southwest Rockford matters with its people, its businesses, its culture, and its future. For decades, SWIFTT has served as a connector and advocate for local businesses and residents, working to ensure that this part of our city receives the attention, investment, and respect it deserves.

Our work is rooted in partnership. We collaborate with business owners, community organizations, cultural institutions, and the City of Rockford to support local entrepreneurship, activate the South Main Corridor, and celebrate the rich cultural heritage that defines Southwest Rockford. Whether through business support, events like the South Main Mercado, heritage-based programming, or simply helping a business navigate available resources, our focus is always on practical impact and long-term vitality.

We also recognize the challenges our district has faced. For too long, Southwest Rockford has been underserved and overlooked. SWIFTT exists to help change that narrative by building trust, removing barriers, and creating opportunities for businesses and residents to thrive. Our approach is inclusive, community-driven, and grounded in the belief that economic growth is strongest when everyone has a seat at the table.

As President of SWIFTT, I am proud of the work we have accomplished and optimistic about what lies ahead. With continued collaboration and investment, we see a future where Southwest Rockford is recognized as a vibrant gateway to the city, one defined by strong businesses, active public spaces, and deep community pride.

Thank you for being part of this journey. We invite you to stay connected, get involved, and help shape the future of Southwest Rockford.

Rudy Valdez